TV Time (updated)

Time and time again, Pennsylvania’s political pundits have said this year’s gubernatorial campaign won’t really start until candidates are running ads on television. According to PA1010, that phase starts today.

The website reports Dan Onorato has made a “heavy” advertising purchase. That makes him the first gubernatorial candidate to take to the airwaves. And considering Onorato’s heavy financial advantage over the other Democrats, we can assume it will be a few more weeks before his primary opponents join him on TV.

Poll after poll after poll has shown the gubernatorial candidates — especially the Democrats — are virtually unknown to the state’s voters. TV ads are the most efficient way of driving those numbers up, and increasing name ID.

UPDATE: Here’s one of the spots:


About pubradiopolitics
Scott covers state government and politics for Pennsylvania's public radio stations, including WITF in Harrisburg, WHYY in Philadelphia and WDUQ in Pittsburgh.

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